Beyond Quick Fixes

Why Most Startups Fail and How Nurturing Leaders Build What Endure

A transformative guide that challenges conventional leadership wisdom and reveals why the most successful businesses are built on nurturing, not commanding.

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Beyond Quick Fixes book cover by Ashwin B

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About the Book

A revolutionary approach to leadership that transforms how we build and grow teams

The Business Death Spiral

Every year, hundreds of thousands of businesses shut their doors. The most common explanations? Poor cash flow, market shifts, bad hires, or unpredictable economic conditions. But beneath these, there is a more uncomfortable truth: Most businesses fail because leaders fail.

The Parenting Parallel

Leadership, at its essence, is much similar to parenting. A good parent doesn't just feed their child and hope for the best. They nurture. They teach. They listen. They let their child stumble, then help them stand again. Leadership is not plug-and-play. People don't come pre-assembled. They must be grown.

Key Insights

  • Why the plug-and-play team myth destroys businesses
  • How narcissistic leadership creates the death spiral
  • The nurturing leader's practical toolkit
  • Building cultures that develop people, not just profits
  • Moving beyond quick fixes to sustainable growth

Book Details

ISBN: 978-93-343-0667-5
Edition: First Edition
Published On: 14th June 2025
Author: Ashwin B

Table of Contents

  • Introduction: The Business Death Spiral
  • Chapter 1: The False Promise of Plug-and-Play Teams
  • Chapter 2: The Narcissistic Trap
  • Chapter 3: Parenting Your Team
  • Chapter 4: The Nurturing Leader's Toolkit
  • Chapter 5: A Leadership Mindset Shift
  • Chapter 6: Building a Culture of Nurturing Leadership
  • Chapter 7: Moving Beyond Quick Fixes
  • Conclusion: The Future of Your Business is in Your Team
Ashwin B - Author of Beyond Quick Fixes

About Ashwin B

Ashwin B doesn't claim to have all the answers, and that's exactly the point. He writes because he's lived the questions: about growth, leadership, failure, and the quiet, often messy work of building things that last.

Over the years, he's worked inside startups and companies and some of them moved fast, broke things, and sometimes broke down, not from lack of talent, but from a lack of care. These experiences shaped his belief that leadership isn't about control or speed, but about patience, empathy, and learning to grow people, not just performance.

Ashwin writes with clarity and honesty, drawing from personal missteps, hard conversations, and lessons that took time to land. He believes organizations are living systems—not machines—and that real leadership feels more like parenting than policing.

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